The CCWC team will be promoting the Gold Medal Wine Tour in 2013. With the goal to increase tasting room traffic for the Central Coast Wine Competition winners, this marketing promotion uses PRP Companies technology with QR codes and the 92.5 The Krush’s radio muscle to generate one of the coolest off-site ticket promotions ever. And the fair industry agreed. Not only did the California Mid-State Fair win a first place in the 2012 WFA Achievement Awards for Excellence in Fairtime Innovative Marketing Strategy for the Gold Medal Wine Tour, but PRP Companies were awarded a first place for Excellence in Sponsorship.
From Buellton to Monterey, winning wineries will be asked to participate in this free marketing campaign. Visitors who make their way along the participating Gold Medal Wine Tour can use their smartphones to scan a QR code (similar to a bar code) of a display poster at the wineries’ tasting room. The scans will be tracked by the Central Coast Wine Competition and once a visitor has scanned three different Gold Medal winery codes, they earn a free admission ticket to the 2013 California Mid-State Fair. Check back after June 17, 2013 for a full list of participating wineries.