The Central Coast Wine Competition is the largest wine evaluation event that recognizes wines produced exclusively from vinifera grown on the Central Coast regions of California. This event promotes the excellent quality and diversity of commercial wineries and grape growers while recognizing the fastest growing wine regions in California.
Competition Director – Stacie Jacob/Solterra Strategies
Chief Judge – Tim McDonald
Goals and Objectives of the Central Coast Wine Competition
- To offer a venue for California Central Coast wines to be professionally judged.
- Provide information to wine consumers about the quality and style of wines that are currently being produced in the Central Coast area.
- Help with the exposure of unknown or unrecognized wineries to the wine consumer.
- Encourage competition between winemakers to improve quality practices throughout the wine regions of the Central Coast.
- Expand the general knowledge and awareness of accomplished wineries in the Central Coast regions.
- Provide an opportunity for the California Mid-State Fair, Contra Costa County Fair, Grand National Livestock Exposition, Horse Show and Rodeo, Monterey County Fair, San Benito County Fair and the Santa Barbara County Fair to recognize the presence of the wine industry as an integral agricultural component of the community.
- Exposure to professional judges includes wine retailers from prestigious retail chain stores throughout California, wine media professionals and restaurant buyers.
- The Competition will be showcased at the California Mid-State Fair, Contra Costa County Fair, Grand National Livestock Exposition, Horse Show and Rodeo, Monterey County Fair, San Benito County Fair and the Santa Barbara County Fair. Other marketing opportunities will be offered to award winning wines, through industry partners and the individual fairs.
- Albertsons/Vons is providing stand-alone island retail space to display and sell medal winners of the CCWC in each of its twelve store locations from Paso Robles, CA to Lompoc, CA. Also included is ad space in the newspaper ad inserts promoting the CCWC medal winners. These promotions will run through August and September.
- Press releases of award winners to newspapers and magazines throughout the United States.
- Direct support from local restaurants and retailers on the Central Coast
- The Tribune’s Vintages/Fall publication will be featuring wines from the CCWC in an eight-page special section.
- American General Media and KRUSH 92.5 will be featuring winners from the competition in monthly radio profiles and quarterly liquid lunch discussions.
- All wines sold during the 12 days of the California Mid-State Fair must be entered in the Central Coast Wine Competition.
- Gold Medal Wine Tasting, on Friday, July 20, is returning to the Mid-State Fair for its second year. Gold medal winning wineries of the CCWC are invited to feature their top rated wines for a consumer wine tasting in Mission Square Plaza. This precedes the annual Wine Industry Awards.
The Central Coast Wine Competition is an independent event operated by six California fairs and is in no way related to or in conjunction with any wine trade organization.
“It is our mission to promote and recognize excellent quality wines from grapes grown within the Central Coast AVA, while encouraging professionally judged competition. We strive to educate wine consumers about the quality and styles that are currently being produced in the Central Coast area, while acknowledging the general public of accomplished wineries within these regions.”
View the official competition handbook here.
To register, please visit: http://cmsfw.fairmanager.com.
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